Aurora's Apothecary

I cannot say enough about Aurora's Apothecary. I first met Ms. Aurora as a customer in Fish Creek Wi. The store became a regular visit during our vacations north. I have tried most products either via subscription boxes or because of medical needs. My addiction to Hibiscus Mint tea kept me returning each year. Then the website came!! Or maybe it was always there and I was not aware. We signed up for the website with Kevin at the Fish Creek store. Over time we became friends with the owners, and our needs for tinctures increased with our age. Thank you for all you do. The love is in every drop. I will miss seeing you in Fish Creek. Thank goodness the other locations are on the way to DC. Or we might just explore the Appleton area as well for vacation. So many forest hikes, so little time. Love you both. Kimmie.

AMAZING!!! My boyfriend and I have been coming here for a few months now and I could not think of one negative thing to say about Aurora’s. The 3g’s tincture is absolutely PHENOMENAL, we buy it in bulk at this point! All of our friends and family now take it. Jennifer is so awesome and if she doesn’t know the answer to your question she’ll find out for you! If I could give it more than 5 stars I would!!

Just found this hidden Gem! Absolutely recommend high quality products and I’ve told all my friends and kids about this place now that we lot Angels of light I’m so glad I found a new shop to go too!

Awesome store, staff is very knowledgeable and friendly. Lots of herbal products most of them home grown right here in Wisconsin. Call Kevin and Aurora and ask them about the herbs that can help you live your best life.

Incredible, incredible, INCREDIBLE! I've been coming here since the first location by St. Elizabeth and let me tell you: this place just keeps getting better! Oh my! Teas, tinctures, make your own smell good stations, books, clothing - just WOW! My personal favorites are the crystals, catnip and white sage bundles. Support local but more importantly support natural, holistic, real medicine. We are so fortunate to have these stores (and Melissa and Kevin) in our great State of Wisconsin. Keep up the fantastic job! ⭐⭐⭐⭐⭐ Ps. The woman working on 7/11/2025 around 12pm is just fantastic! I really enjoy her whenever I stop in- she's so nice, informative and just has a super vibe. ⭐

Looks can be deceiving! On the outside, the shop looks small, but in reality, it is HUGE! While this business is labeled as an "Apothecary", there is so much more here than just herbs and tinctures. On the first floor, the main floor, there's a variety of different areas you can walk up to that will meet your herbalism needs, be it DIY kits, pre-made tinctures for certain ailments, an entire wall full of carefully packaged dried herbs, in a station where you can actually create your own herbal remedies. Herbal remedies. Seriously, I was blown away by how easy it is to maneuver within the first floor. There's so much to look at. But it's also very open and welcoming, the feng shui in this building really impressed me. On the top floor, there is an area where this business offers certain classes and events, equipped with couches, a wooden studio floor, mirrors, and an office that I believe is not available to the public. The bottom floor, there are two rooms, this is the metaphysical area. TONS of crystals, all carefully labeled and also gives the description as to what each crystal is useful for, smudge sticks, Celtic and Egyptian related products, Wiccan stuff, tarot cards, etc. Then if you follow back behind the bottom floor, there's an area where they sell a very impressive assortment of swords and also gypsy like fashion. When I say this place is huge, it's huge! I had no idea. The owner is very knowledgeable, kind, welcoming, and presents herself as very hard-working. The parking in front of this building is a little odd, I'm not sure if there's parking in the back or not, but in the front of the building is where you can park, you just sometimes have to go over part of the sidewalk in order to exit the front parking lot. Extremely impressed with this place, I've been following them on social media for quite a long time, and I visited their building in the Green Bay area but didn't take the chance to go into their Fox valley location until today, and I'm so glad I did! I didn't mention all the items they have here, I wish I could remember everything, but you just need to come here and check it out yourself! Extremely impressive!

loved this store and the workers until they stole my money!! purchased items there and a few days later, my purchase price was updated and they took more money from me!! unacceptable