Immortal Beloved

Bri did an AMAZING job!! I went in with a picture for inspo, and she told me what was realistic for one visit and how to care for it going forward! I’m extremely picky over my hair because it’s thick and curly, I don’t trust many. She made me feel so comfortable and kept me completely informed of each step of the process! She’s also just super friendly and chatting with her about everything felt like we had been friends for years. Additionally, the salon is adorable!! 10/10 recommend! Before and after pictures too ☺️

I cannot recommend the team at Immortal Beloved enough. Bri and Emily made me feel so at comfortable and like I was visiting friends at a new salon when I was looking for a big refresh of my hair. I brought in inspo for color and Bri took her time explaining what we could do + make a plan for future services. This is exactly what I was looking for in a new salon. OBSESSED! I was looking to go from overly blonde to a more bronde look and she nailed it.

⭐️⭐️⭐️⭐️⭐️ If you're looking for the best blonde specialist in Richmond — look no further! Stewart is truly an artist. She absolutely nailed my lived-in color — it's effortless, dimensional, and grows out beautifully every time. I've never felt so confident in my hair. She understands blonde tones perfectly (no brassiness, ever!) and somehow makes every appointment feel like a mini spa day. Professional, detail-oriented, and genuinely kind — she's the real deal. Follow her on IG @colorbystewart The salon is also beautiful! The atmosphere is warm, modern, and relaxing from the moment you walk in. Everyone is friendly and professional, and the attention to detail makes the whole experience feel luxurious. Easily one of the best salons in Richmond—clean, stylish, and always consistent

Really enjoyed my experience here a few weeks ago, sad I didn’t find them earlier. I am often told that I have a lot / thick hair, but Bri and Emily did a fabulous job on my hair and took their time with color and styling while being kind and fun. Bri did a wonderful consult at the beginning to make sure we were on the same page for what I wanted. The studio itself is a cool vibe, and the other stylists in there seemed great too

I have been coming to Jessica for my curly cuts for a little bit now. I have been to many curly salons but I always felt like I told them what I wanted and I got something different. Coming to IB has been such a great experience! Jessica listens to what I want and it comes out perfectly every time. I trust her so much with my hair I drive 2 hours to come see her and have convinced multiple family and friends to come to her for a cut. Cannot recommend Jessica enough! IB is a well kept and clean salon with friendly people stylists.

Stewart is seriously the best! My hair has never looked or felt better. She does my blonde color, and every time I leave, I’m obsessed it’s always so bright, fresh, and exactly what I want. In the past, going blonde totally wrecked my hair making it absolutely fried and never grew. With Stewart, it’s the healthiest it’s ever been and finally growing out again. I don’t know how she does it, but she somehow gives me perfect color and healthy hair at the same time. I’m honestly speechless every time I go!

Jenny was so kind and talented. I have never loved my hair more after she cut + styled it. Will definitely be making another appointment 🙂