Choi's Oriental Market

Only place to get genuine Korean food in Santa Barbara, won’t go anywhere else for Korean. Great snacks, delicious food! Such a hidden gem, wish they delivered!

Honestly, the Central Coast is an Asian food desert so Goleta is a gold mine! I grew up in LA and cheap, authentic Asian food is everywhere. Since I moved to the Central Coast, places like Choi's Oriental Market is a gold mine. The prices aren't the best, the variety isn't either...but I can't really complain because it's a blessing that this place exists! + Great little market with all the essentials. They got Asian snacks, drinks, noodles, food items, and other Asian cooking essentials + Easy parking + Small, cozy dining area but we didn't have a hard time finding seating. We also didn't have a wait either. + For first timers: Order/pay at the cash register, bring your receipt to the kitchen, find seating, wait for food. Pretty easy but it can be confusing if it's your first time here. + Atmosphere isn't really great, but it has a really authentic Asian vibe lol. + Decent selection of Korean staples + Banchan selection is okay + Jajangmyeon is legit here! Super slurpy and chewy noodles, saucy, and good portion. + Small restroom in the back where the kitchen is. + Service is efficient and fast. Not the warmest, but not rude either. Just...busy?

I miss this place so much 💘😔 it was one of my favs when I lived in SB. The shop is small but the variety is amazing and the owners are sweethearts. The dine in menu is also delicious and you can tell it has that home cooked taste ✨ thank you Mr Choi

The food they serve is fantastic, I've never had a less than stellar meal from here. Plus I can shop for my own ingredients while waiting.

So, I came here from Las Vegas NV, wanted to try some Korean food and came across Choi’s. I was impressed on the quality and taste of the food. Staff was attentive and nice. They came promptly to clean the tables. The new owner was kind. I feel that compared to last time I was here this was definitely an improvement! Finally owner is not eye gouging. Prices from snacks and food overall are reasonable and fair for new customers to come. Keep up the good work!

The spicy squid was delicious. I’m looking forward to working my way through their menu!

Absolutely delicious food and amazing owners, and great costumer service. The owners even surprised us with a Melona ice cream pop before we left 🙂 10/10 would come here again - MARIA