American Beauty Avenue

Please do NOT go to American Beauty Avenue unless you want to be racially profiled, stereotyped, and yelled at by this woman. it is rare that I will have to get on Google reviews and write a negative review, but I have to say this to warn other people about the experience I had with this woman. Unfortunately, I didn’t get her name, but she made my experience at the store a living hell. She had miscalculated my total to $15 and a couple cents and when I corrected her she lied and said that she was gonna give me a price cut on one of the items and the total change down to $12. Once I did my calculations through my calculator I realised that she had charged me an extra item and when I told her she told me to be quiet calm down and stop yelling even though the whole interaction up until the end I was extremely calm just confused. It is clear that women of a different race will treat black women like they are thieves or liars, even though all we are trying to do is get ourselves some beauty products and look nice. I came in for some eyeliner and lipstick and that was it. She would not listen to me when I calmly explained the price in my calculations and kept bringing other customers into play who were completely confused and not even siding with her on what she was saying about me. She tried to embarrass me but honestly it didn’t work in her favor because the other customers were just trying to get their stuff and leave. I will note that there was a white older security guard guy that was there who tried to diffuse the situation. When we (the security guard and I) both counted my total, there were seven items on the receipt and six items in my bag, which is what I was trying to tell the Asian lady. She REFUSED to listen and had the mentality that "I am ALWAYS right and you are ALWAYS wrong" which I do not think is a good strategy when running a business. I appreciate it how the security guard was calm and didn’t disrespect me because the woman started yelling at me on some many occasions. Although he was calm, he didn’t really much to the situation because it would have been nice if he told the lady to stop yelling and making herself look bad. All the customers that were there were looking at me in a confused and worried way as that was happening. I am not a person who gets angry often or likes to have any tension around me so I decided I was just going to leave and go on about my day. As I was leaving the Asian lady yelled at the security guard, "Remember her face she can never come here again!" and honestly, her reaction was too much for the situation and made me extremely uncomfortable as I drove away. She doesn’t have to worry about me coming back because I refuse to. I can only assume that she had a bad day which is valid, but treating your customers like the bottom of a barrel is not okay in any way, shape, or form. As I said earlier I didn’t get her name, but if you go there and see this woman just know that there is a high chance she will try to put you in a negative narrative just for asking questions. in the past, I’ve already had a few unpleasant interactions at this company but never to this degree. I’d rather go to a black owned business who will respect their customers then one that treats them the way that I was treated here. Please be aware where you put your money at and I would highly recommend not to shop here. I will be making huge efforts to make sure nobody that I know, love, care for, and respect will go to a terrible and racist business such as this one. This is a clear example of an Asian business trying to capitalize off black Americans and their hard earned money. They don’t care about or respect you because all they want to do is get paid at the end of the day. it doesn’t matter how educated you are, How professional you might look act or sound because they will not see in that way and that’s extremely disheartening. Thank you for reading my review and please share with people you know so they can know what to look out for as well.

Hello Ms. Momo, We take all customer feedback seriously, but we must clarify that the description in this review does not reflect what actually happened in our store. At American Beauty Avenue, we do not tolerate discrimination of any kind, and we value every customer equally regardless of background. The employee mentioned in this review is married to an African American husband and is raising children of mixed heritage. She does not hold any prejudice against Black customers or anyone else, and accusations of racism are both false and deeply hurtful. Regarding the transaction you mentioned, our records and receipt system clearly showed the correct items and totals. When there was confusion, our staff and security worked together to review the purchase carefully. At no point was anyone treated unfairly because of race or background. We understand that shopping misunderstandings can occur, but spreading false claims of racism is very harmful and unfair, not only to our business but also to our staff who work hard every day to serve the community. To all our customers: please know that we are committed to providing respectful and professional service to everyone. If there are any genuine issues with a purchase, we are always willing to resolve them directly and politely. Thank you. — American Beauty Avenue Management

The lady working in the store started helping me, but stopped quickly and started helping people behind me in the line. She left the register as if they were her friends or something. I politely left and spent my money at another hair store. I guess they didn’t need my purchase of human hair bundles. The security guy tried to help me but he was working the register after the cashier started helping her friends. Do better melanin🤦🏽‍♀️

Love this beauty supply! They always got what I need — edge control, bundles, nail stuff, all of it. The store is clean, the prices are good, and the workers actually help you instead of acting irritated. Definitely my go-to spot.

My first time in this place, It took me awhile to find what I wanted. It was only one person on the floor, which at first wasn't very helpful. When I asked her a question, she just pointed me in the direction. Then when she saw I wasn't seeing what I needed, she finally assisted. What happened to good customer service?

Hello, I feel it’s important to address the false and deeply hurtful claim made in this review about my grandmother being "racist" by someone that goes by the name of momo. Not only is this accusation completely untrue, but it is also insulting to her character, her family, and the hard work she has put into serving her community for many years. To begin with, my grandmother is married to a Black man and has Black children and grandchildren, all of whom she loves dearly. The idea that she would hold racist beliefs or treat people differently based on skin color is not only impossible, but it goes against who she is at her core. Our family itself reflects diversity, and she has built her life on love, respect, and equality. For decades, she has welcomed people from every background into her beauty supply store. Many of her loyal customers are women and men of color who return not just for the products, but because they feel respected and valued when they walk through her doors. Anyone who has shopped there knows she goes out of her way to make sure customers feel comfortable, cared for, and listened to. False accusations like this not only damage her reputation but also harm small businesses that depend on community trust. It’s unfair and disheartening that someone would attempt to discredit a woman who has dedicated so much time and effort to uplifting people and creating a welcoming space. If you have ever truly met her, you would know that kindness and fairness are at the center of everything she does. She has always stood for inclusivity, both in her personal life and in her business. To label her as something as ugly as "racist" is not just misleading—it’s cruel. We stand firmly behind her, knowing her character and the truth. I ask that others reading this review consider the full picture, her history, and the reality of who she is before passing judgment based on one false claim. Thank you

This story is great, staff was very helpful to assist me in getting what I needed. NO Pressure, they allow you to take your time to choose what you need. It's great for short term and long term choices. Staff very friendly!