Rita's Italian Ice & Frozen Custard

Seriously so good! Always overlooked this place cause I didn’t know what it was. My cousin took me here and got the Italian mango ice with vanilla gelato on top. SO GOOD! So yummy and refreshing ! I’ll definitely be back to try other flavors!!!! . . Update and went back and got the gelato with cherry flavor this time. Very good!

We found this hidden place in our Entertainment guide and drive over from having lunch at Farmer Brothers. The ice flight was a good choice..4 different flavors. We had cherry, mango, passion fruit and strawberry. We also had the chocolate custard cone with M&M's with was thick compared to soft serve. Rita's would not honor their coupon from Entertainment.com app (which would only have saved us $2.50 off of our $10 order)... They only Rita's rewards and coupons with bar codes. They said that they turned away others too. Rita's pays to be in this app for advertising. I am guessing management is not communicating with corporate. Before I could speak to management, another guest stepped in and paid for our orders. I later wrote to Rita's corporate and Entertainment Guide who both said they would communicate with the owner but I have yet to hear back from the owner. Corporate followed up to let me know they are still pursuing communication with the owner and management team. I appreciate their involvement and concern.

Best in town ! Always a great treat but the gas station is the priority business so most time you will have to wait until the staff can help you at the ice-cream section

Worst experience I ever had came to visit parents in town from Texas- the lady was so lifeless and didn’t care about the customer at all. There was clearly a coupon and national Free Ice day and she put my phone number in because the scanner she said was not working. And she said nothing shows I’ve never been at a place that doesn’t honor a coupon that is shown on my Iphone screen and basically she did not help out at all- she was saying put the ice cream sandwich back because she didn’t want to do it. I have never seen anything like this. It ruined Rita’s reputation entirely she gave me attitude when she said yeah you can try making a new account to see if it pops up rather than doing any override or anything on the initial coupon. So i had to make a new account and get something else because she wouldn’t honor the original one I had. I’m going to call the store tomorrow to complain because this was truly the worst experience I’ve had in my lifetime.

Awful Experience – Avoid This Place! I visited Rita’s last Friday (2/21/2025) after 12 PM, and it was absolutely disgusting. The woman who served me and my kids—who I believe was the manager—was coughing all over the place without a mask or any kind of cover. It was beyond unsanitary. I couldn’t believe someone handling food would be so careless, especially in a place serving ice cream to families. I came all the way from Texas to visit my mom in Newbury Park, and this was one of the worst experiences I’ve had. If this is how they handle hygiene, I can’t imagine what else goes on behind the counter. I would never recommend this place to anyone. Stay away!

+ Located inside the gas station + Great treat to get while you're filling up the tank + Get the gelati with Vanilla custard and Mango italian ice + Convenient location + Friendly and helpful staff + Feel free to sample flavors I'm so happy that I found a Rita's on the West Coast. My husband was born in Philly and grew up eating water ice. He got me hooked and I always stop here when I'm driving up from LA to Morro Bay. It's a nice stop on the way!

12/23 7pm It was hard to find because it's inside the gas station and the guy said it was closed even though it was supposed to be open according to the online hours. 2/24 7pm I'm here again an hour before closing and they are closed. Again. I drive here about 20 minutes from my home just for this and end up empty handed. 45 minute round trip with nothing to show for it. If the hours need to be updated please update them!! What a waste of gas and time.