Your Day by Nicole - Bridal Store Downtown Fargo

I had the best experience at Your Day By Nicole! The whole team is so warm and welcoming—especially Brenna Johansen, who was incredibly helpful and kind every step of the way. The shop itself is gorgeous: super clean, lots of natural light that makes the dresses look even more stunning, and the dressing rooms are cozy with plenty of space for your people to hang out. I found my perfect dress here, added custom straps with the same lace, and also picked up my veil and jewelry—way better than anything I saw online. Alterations were a breeze, the timeline was easy, and after the wedding I had my dress cleaned and preserved through the store, which was super convenient. My husband got his suit from Halberstadt’s right next door, so it really was a one-stop shop for us. Can’t recommend Your Day By Nicole enough!

Kassidy at Your Day by Nicole was amazing. She gave my daughter the expert attention to detail that helped her hone in on the perfect dress that also met our budget. Highly recommend this experience for dress shopping!

I had a fantastic experience at YDBN! Kassidy was amazing. My party and I had the space to ourselves for the appointment (and we made ourselves quite at home). Kassidy listened intently to what I envisioned, pulled gowns that fit the description, or showed modifications that could be made to make the vision come to life. She answered any and all questions and made the dress buying experience a seamless process. I am so excited for my gown and grateful that I said yes to the dress with the YDBN team.

I had an exceptional experience from start to finish. The store itself is elegant and beautiful, but what truly made the visit special was the sales consultant who helped us. Serena was attentive and knowledgeable, — she instantly understood my vision and pulled gowns that felt perfectly aligned with my style. I never felt rushed or pressured, just genuinely cared for in a calm, luxurious setting. I highly recommend YDBN and Serena!

I highly recommend checking out YDBN if you are looking for a wedding dress! YDBN helped make my dream wedding dress come to life! I was very set on wanting a timeless classic style gown with long sleeves and high neck line, but unfortunately there just aren't many dresses out there in this style. I had found a dress that I really loved, but it was missing just one aspect - the high neck. YDBN was able to CREATE a high neckline on this gown for me, and it was everything I had dreamed of my wedding dress to be. I absolutely loved it!! I was working with Maddy, and she was SO helpful, and truly understood what I wanted and what my vision was. They did all of the alterations in house, and their customer service was great.

I worked with Serena to find my wedding dress and it couldn’t have gone better! She was so patient and helpful and not pushy at all which I really appreciated. I went back for a second time to find sleeves and my veil and Serena was amazing for that as well! YDBN had such a lovely selection of dresses with different price points. I would highly recommend YDBN and Serena especially!

I set up a VIP experience here with my friends and mother. The attendant assisting was so sweet and helped pull beautiful veils to complete the dresses I loved. It was so fun and such an unforgettable memory making experience during my time as a bride. Even though I found my dress at another shop, I can’t recommend YDBN’s downtown location enough!