New Identities Hair Studios - Riverview

I have been going to New Identities for years and I have always had wonderful service and always walked away in love with my hair. Today, after my consultation with Jen, we decided to try something new and I am head over heels in love! She had a vision and she delivered ! Jen is great! The salon continues to be a great place to feel pampered, on top of that, My cut and color are absolutely perfect. Ready for the fall. *bonus is the adorable little boutique in the front of the salon with such a cute collection of things

I had an amazing experience with Jasmyne at New Identities. She’s fresh out of school, but you would honestly never know it—her talent, professionalism, and confidence are already top tier. She really listened to what I wanted, explained the process clearly, and made me feel completely comfortable the entire time. My hair turned out absolutely beautiful, and I’ve already received so many compliments. Jasmyne is incredibly gifted and passionate about what she does, and I can’t wait to continue booking with her. She is definitely one to watch!

Sydney is amazing! She’s done my hair for the last two+ years and I don’t mind commuting over an hour just to see her! From cuts, conditioning treatments, darkening, root touch ups, balayage, to highlights - I never leave disappointed with service. She is kind, precise, and honest when discussing hair goals/visions as well as hair products. Her blowouts never disappoint, I absolutely love a fresh blowout by Sydney. My hair feels nourished and the style will last for days. Looking forward to my next appointment!

SYDNEY SAVED MY HAIR!!! I have been doing the same hair routine for YEARS AND i wanted to go a bit darker at the root and ashier all around and to say she killed it is an understatement. I am so thankful for her fixing me up. Can't wait to continue going here for future appointments!

I have been getting f my hair done here for the past theee years It is convenient location to where I live and they always do what I need/ the staff is very qualified friendly and have lots of respect in Charisse manners to the clients. I have had a few stylist there and all are awesome!! And a thank you to Sydney who was was last stylist who did my hair for my holiday vacation! Thank you all you rock it all the time and wouldn’t go anywhere else and believe me I am very very picky about how my hair and nails look ❤️❤️❤️❤️❤️🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼

Despite all the bad reviews, I still decided to give this salon a chance and I’m so glad I did! I got a balayage done by Sydney and couldn’t be happier. She truly brought my vision to life and made the entire experience feel effortless. Not only is she super talented, but she’s also kind, patient, and took her time to make sure everything blended perfectly. My hair feels healthy, looks amazing, and I’ve already gotten so many compliments! I highly recommend booking with Sydney if you want to leave the salon feeling like your best self. Because my hair is very long and the process was a bit lengthy, stylist Kota also jumped in and was more than willing to help speed things along. She’s incredibly knowledgeable and clearly a top-notch colorist! Kota was extremely detailed, explained every step perfectly, and was so friendly and thorough. If you want someone who truly knows what they’re doing she’s your girl. Thank you so much, ladies!

Stumbled upon the salon, not knowing what I really wanted.. (I’m very indecisive) Sat down with Sydney one of the hairdressers here. I gave her a few of my wants and she took control, which is what I needed. She made me look better than I had even imagined. On top of being very kind, she made conversation and it was a great first time experience. Thank you for making me feel gorgeous. I will definitely be back.