Itocco Hair & Beauty

I got hair cut by Monica. She did a great job. I had my hair trimmed and got hair bang. She styles my hair with blow dryer and curler. I love the end result. The waves looks so good from the back. Highly recommended this place.

I’ve been coming to this K-Town gem for over a decade, and it’s still my absolute favorite hair salon. Monica is the best when it comes to haircuts—she’s incredibly detailed, intuitive, and just knows exactly what works best for your face shape and style. Her cuts are always so flattering and grow out beautifully. I walk out feeling confident and refreshed every single time. The entire team is so kind and welcoming, and the space has such a warm, homey, and relaxed vibe. No pretension, just great hair and lovely people. I can’t recommend this place enough!

Came in to trim my split ends and walked out with my hair looking the way it did 2 years ago. It took me SO LONG to grow my hair and now I have the shortest hair i’ve had in years for the holidays. I kept telling her to stop and that it was too much but she kept insisting and cutting until I had to physically remove her hand from my hair or she would’ve kept going and going. Instead of apologizing she kept insisting that this is "one inch" of hair, judge it for yourself and tell me if this is what ONE INCH of difference looks like to you.

This is my favorite salon that I’ve been going to for years. I don’t even live in Koreatown anymore but I’ll travel for Monica. She’s amazing and so is her entire team. They are so consistent and very quick, and know exactly what I want every time. Can’t recommend them enough.

I’m very unhappy with my experience today. I requested this color in the photo of Shay Mitchell and instead received red hair. My hair was virgin 4 years grown out. I really want a refund and my hair fixed. I’m super upset.

Monica has been my go-to stylist in 2025. Located in Ktown, gone in for a haircut and returned for a touch up and absolutely amazed by her style and attention to detail.

I was recommended this place by a friend and they didn’t disappoint. I come and get a perm and a cut and it’s always amazing. Monica is great. The place is always super clean and everyone is friendly.