Line Friends New York Times Square Store

This store is really cute they sell alot of different gift items and there's plenty of places in the store to take selfie. They have a signed memorabilia from the k pop group BTS and they have other Korean group posted on the walls. They are doing a pop up with the skincare company Soko Glam selling some of the best k beauty products on the market for a limited time. The staff was pretty knowledgeable and friendly about the skincare products too. The store is located in the middle of times square so its central to any transportation going to midtown

The store had a blast! They had a fun game where you had to find 7 hidden characters around the shop to win a prize. They also had a cool collection of kid-friendly stuff like bags and blind boxes 😊

Right in the heart of Times Square. The staff was warm and welcoming. The plushies are adorable and there’s a huge variety to choose from. They also had some great specials and sales going on, plus a little scavenger hunt that made browsing fun. Must-visit if you're a fan.

The store is usually busy, so sometimes there is a line to wait to enter the store, but it goes by quickly. The service is good there. Overall, I recommend it. It's really easy to find the place.

What happened to this store? They killed it trying to be a miniso store. All the larger line friends are gone and no more clothing. Large open spaces with nothing in it now. They seem to try push temu line items with line friends on them. Even my kids day the store sucks now. They were looking forward to getting some line friends but what was being offered they hated it. I would avoid this place.

We visited Square Time NY (1515 Broadway) today around 7:20 PM. My daughters (ages 20 and 10) were excited to visit the K-pop store, but our experience was unfortunately cut short by an unnecessarily rigid interaction with staff. As we approached the entrance, my wife was holding a small taco wrapped in aluminum foil—leftovers from a meal we’d just finished. The staff member at the door explained that food wasn’t allowed inside, which we completely understood and respected. We immediately told our daughters to go ahead while my wife and I stayed at the entrance—literally one step inside the doorway on the floor mat—without moving further into the store. Despite this, the staff member (employee at the entrance) insisted we go back outside to "finish" the food, even though it was sealed in foil and we were clearly not eating it. It was raining, and we were standing in the entryway, not walking through the store. Our hands were sanitized, the food was wrapped, and we had already agreed not to enter further with it. The tone and insistence felt disproportionate to the situation and disrespectful to my wife. Rather than continue the interaction, we asked our daughters to leave and took our business elsewhere. (For context: We walked directly across the street to the Disney Store, where two security personnel were stationed at the entrance. We had no issues whatsoever—they were courteous and professional. This experience made the contrast with Square Time NY even more striking). To management: I encourage you to review your security footage from around 7:20 PM today. A small amount of flexibility and courtesy—especially given the weather and our immediate compliance—would have retained our business and goodwill. Your staff represents your brand, and this interaction did not reflect the welcoming environment K-pop culture is known for. I hope this feedback helps improve future customer experiences.

I love this store! BTS is the best and the staff here is wonderful! Lots of merch like teddies, cool photo opportunities like some signed characters, and a photo booth! I have been coming here a few times a year since 2022, I would say that there’s been a decrease in BTS/BT21 related merch as the company has brought on new kpop groups and they got rid of the big cool bear at the front door, but it’s still a neat place! Worth the visit if you’re a fan!